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Campaign Gildan Secret and Silks Influencers
For the past three years, Gildan and The LYCRA Company have collaborated on a co-branded social media campaign to promote Secret® and Silks® hosiery and tights made with an array of LYCRA® brand fibers– including LYCRA® XCEPTIONELLE™ technology and LYCRA® FUSION™ technology– for style, shape and comfort.
Innovation Watch: How LYCRA® EcoMade fiber is made
LYCRA® EcoMade fiber is the company’s first branded spandex made with pre-consumer recycled material. Delivering the same lasting comfort, fit, and freedom of movement as other LYCRA® fiber offerings, this technology reduces waste sent to landfill by putting material back into production.
Customer spotlight Gildan’s Secret® & Silks® legwear success: collaborative innovation with The LYCRA Company
Gildan® is a leading manufacturer of everyday activewear, underwear, socks, hosiery and more. Two of Gildan’s top legwear brands, Secret® and Silks®, deliver style and comfort to fashion-forward women.
We caught up with Claudia Jaroudi, director of merchandising in Canada for the Secret® and Silks® brands, to learn more about these complementary lines and how Gildan partners with The LYCRA Company to stay on the cutting edge of the ever-evolving category.
Press release The LYCRA Company to exhibit newest LYCRA® brand innovations at ISPO Munich
The LYCRA Company, a global leader in developing innovative solutions for the apparel industry, will showcase the most ground-breaking line up of innovations at ISPO Munich in years. Attendees can learn about new LYCRA® FitSense™ technology, LYCRA® 962L fiber, LYCRA® EcoMade fiber and Planet Agenda, The LYCRA Company’s sustainability platform.